Tiki Barber Kicks Off “Help Pantene Help Kids Tour” at ShopRite of Chester

Keasbey, NJ (Sept. 27, 2018) – ShopRite is partnering with Pantene® for its Help Pantene Help Kids Tour that donates hair and raises money for Locks of Love, which provides custom-made hairpieces for children suffering from long-term hair loss. From Sept. 29 through Nov. 23, the Help Pantene Help Kids Tour will make stops at 40 ShopRite stores in New Jersey and Pennsylvania, offering people the chance to donate their locks to help children in need.
On Sunday, Sept. 29, Campaign Ambassador Tiki Barber will kick off the Help Pantene Help Kids Tour at the ShopRite of Chester, 206 Maple Ave, Chester, NJ 07930. The former NFL running back and CBS sports commentator, who has talked in the past about his mother’s battle with breast cancer, will visit the store from 1:00 p.m. – 2:00 p.m. and meet with people who take a break from shopping to get a haircut. Hair donations will take place from 11:00 a.m. to 3:30 p.m. at a pop-up styling station located outside the store.
Locks of Love provides free hair prostheses to children suffering from long-term medical hair loss and whose families can’t afford to purchase a wig or hairpiece. Nearly two million children in the U.S. suffer from alopecia areata, an autoimmune disorder that causes hair loss. Radiation treatment for brain tumors can also cause permanent hair loss in children. The custom-made, real hairpieces provided by Locks of Love can be worn even while swimming or in the shower.
“The ShopRite of Chester is proud support the Help Pantene Help Kids Tour, which benefits Locks of Love and their work to improve the lives of children with cancer and other illnesses,” said Perry Blatt, director of marketing and business development for Village Super Market, Inc. “I also commend our associates and shoppers that are taking part in this special event that brings our community together to help this incredible cause.”
ShopRites that are hosting Help Pantene Help Kids Tour events will feature in-store stations and an on-site person to cut hair – Locks of Love typically needs about 10 inches of hair for each cut – and donated hair will be used to create real-hair wigs and pieces for children who have lost hair due to treatments for cancer and other medical-related conditions. For every cut, Pantene will donate $50 to Locks of Love for children suffering from medical hair loss, up to $11,000.
“For three years running our customers and associates have come together to improve the self-esteem of children during their time of need by donating hair that provides a sense of normalcy in their lives,” said Jeffrey Mondelli, VP of Pharmacy and Health and Beauty Care for Shoprite. “We are excited to continue our partnership with Pantene and Locks of Love in support of this remarkable tour.”
“The Help Pantene Help Kids Tour would not be possible without support from ShopRite and their customers,” said Robert Stetts, marketing manager with P&G. “We are proud that our work is helping Locks of Love in their mission to help children and look forward to another great tour.”
For more information about the Help Pantene Help Kids Tour, including a full list of participating ShopRite stores, and the date and time of each in-store event, as well as hair donation requirements, text PANTENE to 31279.
For those unable to donate hair but still interested in supporting the cause, check out https://locksoflove.org/get-involved/
About ShopRite 
ShopRite is the registered trademark of Wakefern Food Corp., a retailer-owned cooperative based in Keasbey, NJ, and the largest supermarket cooperative in the United States. With more than 276 ShopRite supermarkets located throughout New Jersey, New York, Pennsylvania, Connecticut, Delaware and Maryland, ShopRite serves more than six million customers each week. A long-time supporter of key community efforts, ShopRite is dedicated to fighting hunger in the communities it serves. Through its ShopRite Partners In Caring program, ShopRite has donated $48 million to 2,000 worthy charities and food banks since the program began in 1999. As a title sponsor of the LPGA’s ShopRite Classic, ShopRite has raised more than $34 million for local organizations, hospitals and community groups. For more information, please visit www.shoprite.com.
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