ShopRite Opens First Store in the Bronx

June 28, 2018
Bronx, NY (June 28, 2018) - ShopRite today announced the opening of its newest state-of-the-art, full-service supermarket, the ShopRite of Bruckner Boulevard. The supermarket brand’s first Bronx location features a large selection of fresh produce, natural and organic products and ShopRite’s low, everyday prices while adding approximately 200 jobs to the local economy.

Owned and operated by Village Super Market, Inc., which operates 29 ShopRite stores in New Jersey, Maryland and Pennsylvania, the new store will offer a large and varied selection of groceries including both store and national brands; fresh produce delivered daily – with a variety of conventional and organic produce from both around the corner and the world; a full-service meat department; prepared foods department; locally sourced foods, and a health and wellness department led by a registered dietitian. The store is also equipped with a community room for hosting community events, classes and more.
 
Village Super Market, Inc. and the Sumas family, owners and operators of the ShopRite of Bruckner Boulevard, relied on input from local residents and leaders to build a neighborhood supermarket that meets the needs of the community. Early in the planning stages, ShopRite conducted an informational survey asking local residents for feedback on what products and services they would like in the store. Those responses played an important role in the store’s overall design and product selection.
 
“We are thrilled to mark the opening of our first full-service ShopRite in the Bronx with our Bruckner Boulevard store,” said Perry Blatt, third generation supermarket operator and Director of Marketing and Business Development for Village Super Market, Inc.  “We paid close attention to what local residents wanted in a supermarket throughout the planning stages. We are confident that we’ve got all the local favorites and foods and services that will allow us to better serve the needs of our neighbors and enhance their overall shopping experience. Our team looks forward to officially becoming a part of this great community.” 
 
Members of the Sumas family join community leaders, right, to cut the ribbon on the new ShopRite of Bruckner Boulevard on June 28.

New store amenities include:


Bakery Department
The from-scratch fresh bake shop features store made special occasion cakes with an onsite cake decorator, fresh store made doughnuts, specialty breads baked daily including East Indian bread, western rolls and Italian style loafs, local breads from Teixeira’s and Brooklyn Bread Company and hand wrapped corn bread baked fresh in-store. A variety of gourmet cakes, fresh pastries and other sweet treats, including options from Artuso Pastry, are also available.
 
Produce Department Including Locally Grown Products
The Produce Department offers the largest variety of fresh fruits and vegetables in the marketplace, delivered seven days per week, including a large selection of organically grown produce from around the corner and around the world, locally grown items delivered fresh from nearby farms and a variety of ethnic products to cater to the store’s diverse customer base. A broad array of hand cut fruits and vegetables is also available, ready to eat at an affordable price point to cut down on recipe prep time or provide convenient grab-and-go snacks.
 
A Free Fruit for Kids program overseen by the store’s dietitian will allow kids to receive free fruit when they are at the supermarket. Under the program, kids 12 and younger receive a free banana, clementine or other seasonal fruit while shopping with a parent or guardian.

Health & Wellness Services
ShopRite’s in-store registered dietitian will offer a range of free health and wellness services to customers, including individual nutrition counseling, shop-a-long store tours, cooking classes, fitness and wellness events and recipe and product recommendations. Customers can make an appointment with dietitian Angela Vita, right, by calling the store.

Fresh Seafood Department
The full-service Seafood Department features fresh seafood delivered daily, seven days per week, with safety and freshness standards that are second to none. The store carries dozens of varieties of fresh fish and has seafood specialists available to help with selection and recipe ideas. A variety of grab-and-go and chef-inspired ready to cook items are also available, and its seafood specialists will steam orders for free while customers shop.
 
Full Service Meat Department
ShopRite’s Meat Department features fresh beef ground daily, a variety of ethnic options and organic and natural selections, grass fed offerings, ready to cook signature items and simply sourced products including Certified Angus Beef.
 
Prepared Foods and Deli Department
Customers can enjoy an assortment of prepared foods and grab-and-go items including Barbacoa, Carnitas, Ribs and Chicken and Rice; fresh-made sushi; eight varieties of fresh soup daily; Boars Head Brand® and Black Bear deli products; sandwiches made to order and hundreds of varieties of domestic and international cheeses and charcuterie.

Fresh Floral Selection
The Floral Department features a selection of outdoor plants, a small indoor plant program, make-your-own bouquet bunches and experts available to help design and create custom arrangements to brighten any occasion.
 
With an emphasis on reducing its eco-footprint, the new store will also feature energy-efficient refrigeration and lighting, including glass doors on all dairy and freezer cases and LED lighting throughout the store and its parking lot. The store will also have Bigbelly “smart” trash can units set up outside. The solar powered units use CLEAN management software to control a solar-powered, compacting trash and recycling system to help reduce trash bag use.
 
ShopRite of Bruckner Boulevard will be open seven days a week from 6:00 a.m. to midnight.
 
For more information, please visit www.ShopRite.com or follow the store’s Facebook page for updates.
 
About ShopRite
ShopRite is the registered trademark of Wakefern Food Corp., a retailer-owned cooperative based in Keasbey, NJ, and the largest supermarket cooperative in the United States. With more than 270 ShopRite supermarkets located throughout New Jersey, New York, Pennsylvania, Connecticut, Delaware and Maryland, ShopRite serves more than six million customers each week. Through its ShopRite Partners In Caring program, ShopRite is dedicated to fighting hunger in the communities it serves. Since the program began in 1999, ShopRite Partners In Caring has donated $43 million to food banks that support more than 2,100 worthy charities. As a title sponsor of the ShopRite LPGA Classic Presented by Acer, ShopRite has donated $30 million to local organizations, hospitals and community groups. For more information, please visit www.shoprite.com.

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