Brookdale ShopRite Launches “Fresh to Table” In-Store Experience

April 15, 2021
Brookdale ShopRite has announced the debut of Fresh to Table, an innovative store-within-a-store concept that delivers a reimagined shopping experience where customers can find fresh, on-trend foods, easy-to-prepare recipes and ingredients, and meal solutions in a variety of grab-and-go formats. Additionally, the Fresh to Table area offers new digital conveniences designed to help customers save time and money.  
 
“The Brookdale ShopRite has been an important part of the community for generations, and we’re excited to introduce the Fresh to Table concept to our customers as part of our newly renovated store,” said Neil Greenstein, a third-generation grocer and owner of the Brookdale ShopRite. “Whether shoppers are looking for fresh-from-the-oven prepared meals, or already-prepped ingredients to make their meals come together quickly, we’re confident that the Fresh to Table section will meet the needs of our customers and delight them with an innovative and exciting new shopping experience.”
 
Designed within the store’s existing footprint, the approximately 1,400-square-foot Fresh to Table space reinvents the produce and fresh departments to provide inspired, high-quality options and ingredients for shoppers looking for a one-stop-shop meal experience. These include sections with ready-to-cook items (“Prep & Eat”), ready-to-heat and serve items (“Heat & Eat”), and ready-to-eat meals (“Grab & Eat”). The multi-purpose space will also feature new and innovative items from ShopRite’s private label products, including ShopRite’s award-winning Bowl & Basket and Wholesome Pantry lines.

Brookdale’s Fresh to Table store-within-a-store combines the best of ShopRite’s ready-made meal expertise with the latest in integrated technology such as online ordering via ShopRite’s Order Express app, which allows customers to order ahead of time for express pick-up, or for delivery via DoorDash. Shoppers can also access Fresh to Table options on the store’s ShopRite from Home online service.
 
Some highlights of the “Fresh to Table” shopping experience include:
 
  • A “One Stop Dinner Shop” area offers shoppers a selection of recipes featuring two, five-ingredient entrée suggestions, as well as a third option for a themed “mix and match” dinner, such as “Lasagna Night” or “Seafood Supper Night.” Selections are crafted and curated by ShopRite chefs and registered dietitians. The easy-to-prepare meals change weekly, and are featured on The Recipe Shop at ShopRite.com also be accessed by scanning QR codes on in-store digital screens
 
  • The “Tasty & Trending” section highlights on-trend and seasonal foods. Items change frequently, and are selected by ShopRite chefs and registered dietitians with the goal of inspiring customers to explore unique meal options that are procured from departments across the store including Meat, Seafood, Produce, Bakery and more.
     
  • Additionally, theclean, modern aesthetic and distinctive signage
 
The Fresh to Table launch is one of the many exciting changes taking place at Brookdale ShopRite as the 75-year-old supermarket undergoes a storewide renovation that began last fall and continues through July 2021. When completed, the supermarket will have added nearly 20,000 additional square feet to the store, completely remodeled the interior and parts of the exterior, added 100 new parking spaces, and launched a full wellness center, featuring a pharmacy. Additionally, a full juice bar serviced by The Juice Press store will be available for customers.
 
Brookdale is the latest ShopRite to introduce the Fresh to Table concept, joining ShopRite locations in Greenwich and Burlington, NJ, and Monroe, NY that have successfully launched this innovative shopping experience.
 
About ShopRite
ShopRite is the registered trademark of Wakefern Food Corp., a retailer-owned cooperative based in Keasbey, NJ, and the largest supermarket cooperative in the United States. With nearly 280 ShopRite supermarkets located throughout New Jersey, New York, Pennsylvania, Connecticut, Delaware and Maryland, ShopRite serves millions of customers each week. Through its ShopRite Partners In Caring program, ShopRite is dedicated to fighting hunger in the communities it serves. Since the program began in 1999, ShopRite Partners In Caring has donated nearly $50 million to food banks that support more than 2,200 worthy charities. As a title sponsor of the ShopRite LPGA Classic Presented by Acer, ShopRite has donated $34 million to local organizations, hospitals and community groups. For more information, please visit www.shoprite.com

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