ShopRite Associates Work to End Hunger Together and Earn Spot On Cheerios Cereal Box

March 26, 2021
Keasbey, NJ (March 26, 2021) ShopRite customers will recognize some familiar faces on their favorite cereal box when they visit ShopRite stores during March and April. Photos of 100 ShopRite associates will appear on limited-edition Cheerios boxes as part of an annual tradition recognizing associates for fighting hunger in the communities where ShopRite stores operate. Their fundraising efforts this year raised $1 million for regional food banks.
To earn a spot on the iconic cereal box, ShopRite associates across stores compete each fall in the annual ShopRite Partners In Caring Cheerios Contest, a friendly competition sponsored by ShopRite and General Mills. With this year’s contest theme,“Ending Hunger Together,” serving as backdrop, ShopRite associates came together during Hunger Action Month in September to collect donations at check-out and in-store in the fight against hunger. The campaign also encourages customers to round their grocery purchases up to the nearest dollar.
“This past year we saw food banks working overtime as more families found themselves facing food insecurity during the pandemic," said Rob Zuehlke, ShopRite’s manager of Corporate Social Responsibility. “We’re proud to be able to support these regional food banks in the Feeding America network and extend a sincere thank you to our hardworking associates and generous customers who sustain this annual contest and make a difference in our communities.”
ShopRite and General Mills recognize the 45 top fundraising ShopRite stores. These winning stores then select two ShopRite associates to be featured on the Cheerios box. The customized cereal boxes, sold exclusively at ShopRite, are unveiled at in-store celebrations during March and April. Each winning store also receives prize money ($3,000 for the top five stores, and $500 for the remaining winning stores) that is donated to local food pantries chosen by the respective store teams. A total of 100 associates are featured this year on the limited-edition cereal boxes as well as online, at ShopRite’s website.
Winning ShopRite stores include:
ShopRite of Bristol, ShopRite of Waterbury
ShopRite of Timonium
New Jersey:
ShopRite of Burlington, ShopRite of Byram in Stanhope, ShopRite of Chews Landing in Laurel Springs, ShopRite of English Creek in Egg Harbor, ShopRite of Flanders, ShopRite of Flemington, ShopRite of Galloway, ShopRite of Greenwich in Phillipsburg, ShopRite of Hainesport, ShopRite of Landis in Vineland, ShopRite of Mansfield in Hackettstown, ShopRite of Marmora, ShopRite of Medford, ShopRite of Metro Plaza in Jersey City, ShopRite of Montague, ShopRite of Mt. Laurel, ShopRite of New Milford, ShopRite of Newton, ShopRite of Ramsey, ShopRite of Rio Grande, ShopRite of Somers Point, ShopRite of Somerset, ShopRite of Sparta, ShopRite of Spotswood, ShopRite of Springfield, ShopRite of Succasunna, ShopRite of Wallington, ShopRite of Washington, ShopRite of West Deptford, ShopRite of Williamstown
New York:
ShopRite of Carmel, ShopRite of Croton, ShopRite of Cortlandt, ShopRite of Fishkill, ShopRite of Forest & Richmond in Staten Island, ShopRite of Hylan Plaza in Staten Island, ShopRite of Monticello, ShopRite of New Rochelle, ShopRite of Vails Gate, ShopRite of Veterans Road in Staten Island, ShopRite of Warwick
ShopRite of Brodheadsville, ShopRite of Bethlehem, ShopRite of Yardley
About ShopRite Partners In Caring
ShopRite Partners In Caring is a year-round, community-based, hunger-fighting initiative that works with more than 50 food industry manufacturers to provide $3 million annually to qualified charitable agencies in New York, New Jersey, Connecticut, Delaware, Maryland and Pennsylvania -- all the states where our ShopRite stores operate. Since its inception in 1999, ShopRite Partners In Caring has donated $51 million to more than 2,200 charities. ShopRite Partners In Caring supports emergency food pantries, soup kitchens, homeless shelters, childcare centers, battered women's shelters, senior citizen programs, drug rehab centers, programs for the mentally and physically disabled, after-school programs and other organizations that aid those in need. The ShopRite Partners In Caring Fund was established in 2002 as a component fund of the Community Foundation of New Jersey to accept private donations that help fund its charitable endeavors. For more information or to learn how you can help, please visit
About General Mills
General Mills is a leading global food company whose purpose is to make food the world loves. Its brands include Cheerios, Annie's, Yoplait, Nature Valley, Häagen-Dazs, Betty Crocker, Pillsbury, Old El Paso, Wanchai Ferry, Yoki, BLUE and more. Headquartered in Minneapolis, Minnesota, USA, General Mills generated fiscal 2020 net sales of U.S. $17.6 billion. In addition, General Mills’ share of non-consolidated joint venture net sales totaled U.S. $1.0 billion.


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