ShopRite Partners With Rutgers University and Embrace Kids Foundation to Get Healthy Snacks to Children

Keasbey, NJ (Aug. 14, 2017) – ShopRite, Rutgers University and the Embrace Kids Foundation partnered again this year to provide healthy snacks to 1,700 children in the City of New Brunswick’s summer Play S.A.F.E. program as part of an effort to provide children with good food during the summer months.
Incoming Rutgers University students packed out 25,000 bags of nutritious snacks from June to August as part of their first-year student orientation. The bags were sent to 17 Play S.A.F.E. locations across the City of New Brunswick. Many children attending the city’s Play S.A.F.E program come from low and moderate income families that benefit from the additional nutritional food.
“Our Play S.A.F.E. program serves more than 1,700 New Brunswick children Monday through Friday with a comprehensive summer program that helps to keep them healthy and energized throughout the summer months,” said Jennifer Bradshaw, public information officer for the city of New Brunswick. “The snacks provided by our partners with Rutgers Against Hunger, ShopRite and the Embrace Kids Foundation help to keep our kids nourished in a healthy way and we are very grateful for their support.”
“We’re extremely proud of this partnership with ShopRite and Rutgers University that helps bring healthy snacks to young people in the city. It’s a great way to get young people to eat better and make healthy food choices,” said Glenn Jenkins, executive director of Embrace Kids. The New Brunswick-based non-profit provides support to families with children battling cancer, sickle cell discease or other serious health challenges.
ShopRite this year donated 75,000 snacks including Dole mandarin oranges, assorted granola bars and oatmeal packets. Partner Johanna Foods, Inc. also donated 25,000 100% Apple Juice boxes for the snack bags.
Rutgers University students identified the need for the snack bags and founded the partnership with ShopRite and Embrace Kids in 2014.
“What’s great about this program is that every first-year Rutgers student that attends New Student Orientation participates. So even though one student might pack a few bags, the collective group packs 25,000 snack bags. It introduces students to the community and Rutgers Against Hunger and teaches them the importance of giving back in the place they’ll call home for the next few years. The students see that this is a priority for the University and our sponsors as well,” noted Julia Crimi, assistant director of Major Events & Programs at Rutgers.
“ShopRite is passionate about fighting hunger and helping people in need in the communities where our ShopRite stores operate. We were pleased to work together with partners like the Embrace Kids Foundation and Rutgers University to bring healthy snacks to the Play S.A.F.E. program in New Brunswick,” added Jeff Reagan, senior vice president of Marketing for Wakefern Food Corp., the nation’s largest retailer-owned cooperative and the wholesale distribution and merchandising arm for ShopRite Supermarkets.
About ShopRite 
ShopRite is the registered trademark of Wakefern Food Corp., a retailer-owned cooperative based in Keasbey, NJ, and the largest supermarket cooperative in the United States. With more than 270 ShopRite supermarkets located throughout New Jersey, New York, Pennsylvania, Connecticut, Delaware and Maryland, ShopRite serves more than six million customers each week. A long-time supporter of key community efforts, ShopRite is dedicated to fighting hunger in the communities it serves. Through its ShopRite Partners In Caring program, ShopRite has donated $40 million to 2,000 worthy charities and food banks since the program began in 1999. As a title sponsor of the LPGA’s ShopRite Classic, ShopRite has raised more than $30 million for local organizations, hospitals and community groups.For more information, please visit