ShopRite of Parsippany Unveils Bigger, Better, Fresher Store

News 12 Interviewed ShopRite of Parsippany Owner Dara Sblendorio in anticipation of the November 7th Grand Reopening.

Parsippany, NJ (November 7, 2013)
– ShopRite of Parsippany will unveil its new and improved – and much bigger – store to the community this Sunday, November 10th when it opens its doors at 7:00 AM. Over the past few months, patient and loyal customers awaited the many changes that were taking place to bring them more features, services and product offerings, all at ShopRite’s traditional low prices.
This Sunday will mark the official grand reopening of the community’s supermarket and will feature more than 25,000 square feet of upgrades and improvements, including an expanded produce department featuring both local and organic favorites; an expanded meat department where an on-site, expert butcher will custom cut any order while customers shop; and a wider selection of top brands in health and beauty, creating a shopping experience that’s like a store within a store.
New additions to the renovated store include Sunrise Cellars Wines & Spirits Department, which will offer a vast selection of domestic and imported fine wines. Also new is the Wellness Center where a wellness team is available to work with customers to help make smart, healthy food choices. An onsite Registered Dietitian and pharmacist can consult one on one with customers to help them navigate the aisles to shop for special dietary needs or medical conditions, or simply to assist families in following a healthy diet and lifestyle.
In addition to these new features, the ShopRite of Parsippany also features Sunrise Kitchens, a full-service prepared foods and catering department, a full-service Kosher meat department, as well as a broad array of groceries and fresh produce, and unparalleled customer service that ShopRite customers have come to expect including: a fresh bake shop; a floral department; and fresh seafood delivered daily, as well as a wide selection of natural and organic products in every department.  ShopRite of Parsippany also offers customers a hot buffet bar, as well as a wide variety of freshly prepared entrées and gourmet delicacies, including fresh-baked pizza, fresh-made sushi, a cold buffet bar, a Mediterranean olive bar and cheeses from around the world.
The grand reopening will also introduce a relocated and expanded parcel pick-up area for the added convenience of ShopRite From Home® customers. ShopRite from Home allows customers to place online orders from their home computer or mobile device and have store associates shop for them, so they can come by at their convenience and pick up their packaged groceries or have them delivered to their home.
“We are very excited to open the doors of this bigger, better and fresher location and look forward to continuing our long standing relationship with our Parsippany neighbors,” said Ned Gladstein and Dara Gladstein Sblendorio of Sunrise ShopRite, Inc., a family-owned business which also owns the ShopRite of West Caldwell. “We are third and fourth generation grocers and we have been serving the North Jersey community for more than seventy years. The offerings and special features of this store exemplify our commitment to our customers, our associates and the community. Our family is so proud to continue to provide the same level of customer service that our parents and grandparents first introduced to our loyal customers so many years ago.”
ShopRite of Parsippany: 808 Route 46 West, Parsippany, NJ 07054. (973) 335-2625. Hours: 7 AM – Midnight daily.