Mohegan Lake, NY – (Sept. 28, 2021)
– The ShopRite of Cortlandt today announced the debut of Fresh to Table,
an innovative store-within-a-store concept where customers can find fresh, on-trend foods and easy to prepare ingredients and meal solutions in a variety of grab-and-go formats.
“We’re excited to expand our offerings and elevate the shopping experience at the ShopRite of Cortlandt with our Fresh to Table concept,” said Steve Savas, president, ShopRite Supermarkets, Inc., which operates ShopRite stores in the Hudson Valley, Capital Region and New Jersey, including the Cortlandt store at 3140 E. Main Street. “Fresh to Table is a unique new department that provides fresh from the oven and chef prepared dishes along with prepped ingredients to make preparing wholesome meals easy for our customers.”
Designed within the store’s existing footprint, Fresh to Table reinvents and reimagines traditional produce and fresh departments to provide inspired, high-quality options and ingredients for shoppers looking for a one-stop shop meal experience. These include sections with ready-to-cook items (“Prep & Eat”), ready-to-heat and serve items (“Heat & Eat”), and ready-to-eat meals (“Grab & Eat”). The multi-purpose space also features new and innovative foods from ShopRite’s Own Brands, including ShopRite’s award-winning Bowl & Basket and Wholesome Pantry lines.
Fresh to Table also offers new digital conveniences designed to help customers save time and money while providing great meals for their families. Convenient digital components such as ShopRite Order Express are available for customers to pre-order meals online, and distinctive signage and designated checkouts make the Fresh to Table in-store experience easy and intuitive for visitors.
Other highlights of the “Fresh to Table” shopping experience include the “Tasty & Trending” section featuring on-trend, seasonal foods with items that change frequently. Tasty and Trending meals and snacks are selected by ShopRite chefs and registered dietitians with the goal of inspiring customers to explore unique meal options that are procured from departments across the store including Meat, Seafood, Produce, Bakery and more. The Fresh to Table “One Stop Dinner Shop” is also curated by ShopRite chefs and dietitians to provide easy to prepare entrees and dinner solutions for shoppers.
The Fresh to Table store-within-a-store combines the best of ShopRite’s ready-made meal and chef expertise with the latest in integrated technology such as online ordering via ShopRite’s Order Express app, which allows customers to order ahead of time for express pick-up, or for delivery via DoorDash. Shoppers can also access Fresh to Table options on the store’s ShopRite from Home online service.
The ShopRite of Cortlandt is the latest ShopRite to introduce the Fresh to Table concept, joining ShopRite locations in Brookdale, Greenwich and Burlington, NJ, and Monroe, NY that have successfully launched this innovative shopping experience.
ShopRite is the registered trademark of Wakefern Food Corp., a retailer-owned cooperative based in Keasbey, NJ, and the largest supermarket cooperative in the United States. With nearly 280 ShopRite supermarkets located throughout New Jersey, New York, Pennsylvania, Connecticut, Delaware and Maryland, ShopRite serves millions of customers each week. Through its ShopRite Partners In Caring program, ShopRite is dedicated to fighting hunger in the communities it serves. Since the program began in 1999, ShopRite Partners In Caring has donated nearly $50 million to food banks that support more than 2,200 worthy charities. As a title sponsor of the ShopRite LPGA Classic Presented by Acer, ShopRite has donated $34 million to local organizations, hospitals and community groups. For more information, please visit www.shoprite.com