ShopRite Kicks Off Summer Snacking Campaign
July 10, 2018
Customers can explore delicious and nutritious snack solutions with the help of ShopRite Dietitians
Love to snack? You’re not alone. Recent consumer research says American consumers are snacking in record numbers, with some Americans reporting that they snack up to six times daily. So how can consumers make sure their snacks are both delicious and nutritious? ShopRite has the answer with its newest health and wellness-focused campaign, “Real. Smart. Snacks.”
“We launched this campaign in response to what our customers have been telling us about their snacking habits,” says Natalie Menza-Crowe, MS, RD, Director of Health and Wellness at ShopRite. “Our shoppers are increasingly looking for snack ideas that are affordable, easy to make and nutritious, but of course, also satisfy their between-meal cravings.”
As part of the “Real. Smart. Snacks.” campaign, shoppers will have the opportunity to sample and discover great snacking ideas while shopping in the store. Shoppers can also receive free recipes and advice from the supermarket’s team of dietitians, who will provide personalized suggestions on great snacking ideas.
To see a complete list of local events that ShopRite’s team of registered dietitians will be hosting as part of the “Real. Smart. Snacks.” campaign, visit events.shoprite.com.
“Snacking is an easy and healthy way to add in nutrition throughout the day and prevent overeating at mealtime," says Menza-Crowe. “But the key to healthy snacking is to make sure that your snacks contain a good mix of protein, whole grains, dairy, fruits, vegetables, and of course, are consumed in moderation.”
“Real. Smart. Snacks.” which runs through September 1, is the latest entry in ShopRite’s Well Everyday messaging program, an initiative launched last year as part of ShopRite’s commitment to providing health and wellness inspiration, education and free services to customers.
As part of the eight-week campaign, shoppers can pick up a free “Real. Smart. Snacks.” recipe brochure at the office of their local in-store ShopRite dietitian while supplies last (also available as a download on www.shoprite.com) featuring recipes such as Hot Spinach and Kale Dip with Fresh Veggies, Watermelon Gazpacho Salad, and Cucumber & Cherry Tomato Kabobs with White Bean Hummus.
In addition to in-store events, the “Real. Smart. Snacks.” campaign features colorful signage throughout the store, directing consumers to creative food pairing ideas in the produce, seafood and center-store aisles. Campaign messaging will also appear on the supermarket’s website, social media channels, and in weekly circulars.
ShopRite is the registered trademark of Wakefern Food Corp., a retailer-owned cooperative based in Keasbey, NJ, and the largest supermarket cooperative in the United States. With more than 270 ShopRite supermarkets located throughout New Jersey, New York, Pennsylvania, Connecticut, Delaware and Maryland, ShopRite serves more than six million customers each week. Through its ShopRite Partners In Caring program, ShopRite is dedicated to fighting hunger in the communities it serves. Since the program began in 1999, ShopRite Partners In Caring has donated $43 million to food banks that support more than 2,100 worthy charities. As a title sponsor of the ShopRite LPGA Classic Presented by Acer, ShopRite has donated $30 million to local organizations, hospitals and community groups. For more information, please visit www.shoprite.com.
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