12 week pilot program offers healthy choices for local families
Supermarkets of Cherry Hill, Inc., a family business which owns and operates five ShopRite stores in southern New Jersey, has partnered with the Center for Family Services (CFS) in a pilot program designed to bring healthy food options to the Camden community. Beginning December 12, ShopRite from Home®
will bring fresh, healthy food to Camden residents through a pilot program with the Center for Family Services (CFS).
New Jersey Governor Chris Christie’s Administration has spearheaded the new initiative to address urban food deserts through the use of online ordering of groceries from supermarkets. Without access to supermarkets, residents of food deserts are typically left with limited access to affordable healthy foods.
As part of the program, CFS will provide Camden City residents with free access to computers so that they can choose their fresh groceries for delivery, ordering support, and provide training on a variety of related issues, including workshops on nutrition and budgeting. Combining the latest in mobile and digital technology with ShopRite’s low prices and exceptional customer service, ShopRite from Home allows customers to place online orders from their home computer or mobile device and have their groceries delivered. The store’s personal shopper selects the items directly from store shelves, ensuring that they are fresh. ShopRite from Home customers enjoy the same savings as in-store shoppers do; they can even shop online right from the ShopRite’s weekly sale circular. And ShopRite customers can use their ShopRite Price Plus Club card for added savings. Manufacturer’s and digital coupons are accepted as well and customers can pay for their groceries using checks, credit cards, debit cards or EBT cards.
The orders will be delivered to CFS Promise Neighborhood Family Success Center and Camden City’s Isabelle Miller Community Center where residents can pick them up during a scheduled time at their convenience.
“We are proud to partner with ShopRite to provide this valuable service to the Camden City community,” said Merilee Rutolo, Vice President, Center For Family Services. “This effort is part of our Promise Neighborhood pipeline because we have seen the difficulties families face with access to affordable and healthy food options. We are always looking for new and innovative ways to better serve the Camden community and bringing fresh, healthy food to our residents is very important. At the end of the twelve week pilot, we hope to see increased use of the virtual supermarket initiative and have a long term goal of improving the health outcomes and food access of Camden City children and families.” Rutolo also noted that CFS is seeking grants to offset the ongoing costs of running this program beyond the twelve week pilot.
“This pilot program is a great way to provide access to healthy and affordable food and will allow residents without access to cars or public transportation to have their groceries delivered to a centrally located designated pick-up facility,” said Jason Ravitz, Vice President, Retail Operations for Supermarkets of Cherry Hill, Inc., which currently operates five ShopRite stores in southern New Jersey. “This is an exciting new beginning for ShopRite in Camden and we look forward to the opening of our new store in 2015 so we can fully serve the community.”
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ShopRite is the registered trademark of Wakefern Food Corp., a retailer-owned cooperative, based in Keasbey, NJ and the largest supermarket cooperative in the United States. With more than 250 ShopRite supermarkets located throughout New Jersey, New York, Pennsylvania, Connecticut, Delaware and Maryland, ShopRite serves more than six million customers each week. A long-time supporter of key community efforts, ShopRite is dedicated to fighting hunger in the communities it serves. Through its ShopRite Partners In Caring program, ShopRite has donated $30 million to 1,700 worthy charities and food banks since the program began in 1999. As a title sponsor of the LPGA’s ShopRite Classic, ShopRite has raised more than $24 million for local schools, hospitals and community groups. Progressive Grocer named ShopRite its 2011 Retailer of the Year and Supermarket News awarded ShopRite its 2011 Retail Excellence Award. For more information, please visit www.ShopRite.com
About Center for Family Services
Center For Family Services is a non-profit organization whose mission is to support and empower individuals, families, and communities to achieve a better life through vision, hope, and strength. It is their vision that all people lead capable, responsible, fulfilled lives in strong families and healthy communities.
Center For Family Services’ Camden Cooper Lanning Promise Neighborhood initiative
is focused on creating opportunities for children and families who live within the Cooper Plaza and Lanning Square communities to thrive. The Promise Neighborhood Initiative is based on the Harlem Children’s Zone model to create a comprehensive, high quality pipeline of services to ensure a cradle through college continuum that leads to academic achievement and neighborhood improvement. The Cooper Lanning Team, led by Center For Family Services, is working to develop a plan to utilize Harlem’s block by block model of community improvement for children and families.