ShopRite Joins GreenBlue’s How2Recycle Label Program

March 17, 2015

Consumers will soon see the How2Recycle Label on a variety of ShopRite paper and plastic carry-out bags

With more than 250 stores across the Northeast, ShopRite will now feature the How2Recycle Label on both paper and plastic carry-out bags at all stores. The How2Recycle Label, a program of GreenBlue’s Sustainable Packaging Coalition (SPC), now includes over thirty member companies and is growing rapidly as companies seek an easy, clear, and transparent way to communicate recyclability to their consumers.
 
“As active members of the Food Marketing Institute’s Sustainability Executive Committee, we are thrilled to welcome ShopRite to the How2Recycle Label Program. ShopRite bags are a perfect fit to effectively communicate recyclability to the public,” said Anne Bedarf, GreenBlue Senior Manager.
 
Starting in April of 2015 – Earth Month, the How2Recycle Label will be found on ShopRite’s plastic and paper carry-out bags and is designed to remind ShopRite customers to recycle or reuse their bags.  ShopRite also makes it easy for customers to recycle plastic bags, along with other flexible plastic packaging including produce bags, bread bags, and case wraps, by providing recycling bins at the front of every store.
              
“As part of our broader sustainability commitment, which includes a sustainable seafood certification process, energy usage reduction and food waste diversion, partnering with How2Recycle is a great way to educate our customers on how to keep these items from the waste stream and protect our communities for generations to come.”said Karen Meleta, vice president of Communications for ShopRite.
 
 
ABOUT HOW2RECYCLE
How2Recycle is a program of GreenBlue’s Sustainable Packaging Coalition (SPC). The SPC’s goal is for the How2Recycle Label to appear on the majority of consumer goods packaging by 2016 and to provide participating companies with detailed information regarding the recyclability of their packaging. Sponsorship opportunities are still available for the use of the Store Drop-off Label. Any company interested in joining How2Recycle should visit www.how2recycle.info/how2join and contact Kelly Lahvic at kelly.lahvic@greenblue.org.
 
For How2Recycle program updates, please join our newsletter at greenblue.org and follow us on Twitter @How2Recycle.
 
ABOUT GREENBLUE AND THE SUSTAINABLE PACKAGING COALITION
GreenBlue® is a nonprofit that shapes the business of sustainability. We arm the agents of change with the science and resources needed to make business more sustainable. The organization’s Sustainable Packaging Coalition® is a membership group that brings together business, educational institutions, and government agencies to collectively broaden the understanding of packaging sustainability and develop meaningful improvements for packaging solutions, and holds two conferences each year to further this goal. For more information follow us on Twitter @GreenBlueOrg.
 
About ShopRite
ShopRite is the registered trademark of Wakefern Food Corp., a retailer-owned cooperative based in Keasbey, NJ,  and the largest supermarket cooperative in the United States.  With more than 250 ShopRite supermarkets located throughout New Jersey, New York, Pennsylvania, Connecticut, Delaware and Maryland, ShopRite serves more than six million customers each week.  A long-time supporter of key community efforts, ShopRite is dedicated to fighting hunger in the communities it serves.  Through its ShopRite Partners In Caring program, ShopRite has donated $37 million to 1,700 worthy charities and food banks since the program began in 1999.  As a title sponsor of the LPGA’s ShopRite Classic, ShopRite has raised more than $27 million for local organizations, hospitals and community groups.  Progressive Grocer named ShopRite its 2011 Retailer of the Year and Supermarket News awarded ShopRite its 2011 Retail Excellence Award.  For more information, please visit www.ShopRite.com.
 
 
CONTACT
 
GREENBLUE
Michelle Doty
michelle.doty@greenblue.org
434.817.1424 x333

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