ShopRite Introduces New Premium Private Label Brand Frozen Shrimp

February 08, 2016

Keasbey, NJ -- (Feb. 8, 2016) ShopRite this week announced a new line of frozen shrimp -- the latest high-end addition to its premium ShopRite private label brand.  ShopRite Shrimp are great-tasting, preservative and antibiotic-free, and 100 percent sustainably sourced.

ShopRite Shrimp achieved four stars -- the highest rating available from the Global Aquaculture Alliance – by meeting international standards for environmental and social responsibility. That means ShopRite can trace the shrimp back to the farm where it’s raised and harvested before being flash frozen to lock in freshness and great taste.

ShopRite has been at the forefront of offering premium seafood to its customers, with an on-site seafood inspector and fresh deliveries to stores seven days a week. The new brand of premium ShopRite Shrimp comes in both cooked and raw frozen varieties, and the cooked variety is cooked in shell for maximum flavor and peeled afterwards for convenience. The only thing added to ShopRite Shrimp is natural sea salt.

“We are proud to offer this high quality shrimp, which also has a great story when it comes to sustainability. The farms where our ShopRite shrimp are raised follow responsible practices that minimize environmental impacts, respect worker rights, and produce food safely and sustainably. This signature addition to our private label is another example of our great premium brand ShopRite private label products that taste great and are top rated in the industry,” said Karen Meleta, spokesperson for ShopRite.

With this new line of frozen, premium shrimp, ShopRite is simplifying the shrimp selection process for customers while ensuring a consistent supply of great-tasting, quality and sustainable shrimp year round.  Shrimp is a great source of protein and Vitamin B12 and shrimp recipes are available in the recipe center at plan.shoprite.com. More information about the new premium brand shrimp is also highlighted in the ShopRite Shrimp video at https://youtu.be/WcagOAdsbE0.

About ShopRite

ShopRite is the registered trademark of Wakefern Food Corp., a retailer-owned cooperative based in Keasbey, NJ, and the largest supermarket cooperative in the United States.  With more than 250 ShopRite supermarkets located throughout New Jersey, New York, Pennsylvania, Connecticut, Delaware and Maryland, ShopRite serves more than six million customers each week.  A long-time supporter of key community efforts, ShopRite is dedicated to fighting hunger in the communities it serves.  Through its ShopRite Partners In Caring program, ShopRite has donated $39 million to 1,700 worthy charities and food banks since the program began in 1999.  As a title sponsor of the LPGA’s ShopRite Classic, ShopRite has raised more than $27 million for local organizations, hospitals and community groups.  For more information, please visit www.ShopRite.com.


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