ShopRite Expands Mobile Presence

Keasbey, NJ (February 23, 2011) — ShopRite announced today that it is now the only grocery retailer with a presence on three major mobile spaces – iPhone, Android and mobile website. Powered by MyWebGrocer, these ShopRite apps enable customers to access online specials and create digital shopping lists right from their phones.

The mobile application is built specifically for each platform, in order to provide the best user experience. Within the app, customers can easily look at digital circulars to see all the items on sale that week at their local store, and to select items to add to their online shopping lists. Grocery lists can be constructed from a desktop website as well, which syncs with the mobile apps and mobile website. Customers can also click on product-sponsored advertisements at the bottom of the app and add these items to their lists.

Cheryl Williams, Vice President of Marketing for Wakefern Food Corp./ShopRite, spoke about ShopRite’s mobile strategy: “We want to provide our customers with the opportunity to interact with our weekly savings circular wherever they are. By using mobile apps and a mobile website, we’ve found a way to make ShopRite customers’ lives easier, and to engage them in a space where they spend a great deal of their day.”

By bringing the online grocery experience to the three biggest mobile platforms, ShopRite acknowledges the fact that mobile technology is no longer an emerging media – it’s already here. Rebecca Roose, Marketing Manager of MyWebGrocer, notes that “Mobile is not a one-off, it’s a way of life. Shoppers are spending more time on their mobile devices and it’s important for ShopRite to be able to interact with its customers through their preferred mobile platform. Mobile solutions are designed to make people’s lives easier, and by providing customized apps and a mobile website, ShopRite is doing just that.”

For more information about ShopRite apps, please visit