New In-Store Messaging Campaign Aims To Help Consumers Make Healthier Choices
As part of ShopRite’s new Well Everyday program – designed to help customers take small steps towards better nutrition – the supermarket retailer has unveiled its in-store dietitian’s “Top 10 Picks” for healthy eating. From chickpeas to flax seed to salmon, these top picks can be used to pack nutrition into easy and delicious recipes that fit a customer’s individual health goals and budget.
The “Top 10 Picks” campaign features signage, food demonstrations and other promotions on display until early June. It is the first phase of ShopRite’s newly launched Well Everyday in-store messaging program, which is aimed at highlighting better food choices. Well Everyday debuted in store, online at www.shoprite.com
and on social media platforms on April 24.
“As part of the first campaign in the Well Everyday program, we polled our 130 in-store dietitians to share their favorite healthy food picks with our customers,” says Natalie Menza-Crowe, RD, MS, director of Health and Wellness at ShopRite. “Their number one pick was almonds, which contain essential nutrients like protein, fiber and heart-healthy fats. By identifying these great foods and offering suggested recipes and snack ideas that incorporate them, we show how healthy eating can be easy, accessible and delicious.”
Each Well Everyday campaign will feature eye-catching aisle visuals focused on promoting nutritious options. ShopRite plans to refresh the campaign every four to six weeks throughout the store.
“With Well Everyday, we’re meeting customers wherever they are on their health and wellness journey,” says Menza-Crowe. “For us, it’s all about finding ways to make it a snap for our customers to eat well, and the Top 10 list is a great start.”
The ShopRite Dietitian’s “Top 10” list includes:
- Greek Yogurt
- Flax Seeds
Well Everyday is an extension of ShopRite’s continually evolving array of health and wellness offerings and products. The supermarket also offers free nutritional classes, health screenings, and complementary nutritional counseling via its signature in-store registered dietitian program.
For more information about Well Everyday or the ShopRite “Dietitian’s Top 10 Picks,” visit www.ShopRite.com.
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ShopRite is the registered trademark of Wakefern Food Corp., a retailer-owned cooperative based in Keasbey, NJ, and the largest supermarket cooperative in the United States. With more than 270 ShopRite supermarkets located throughout New Jersey, New York, Pennsylvania, Connecticut, Delaware and Maryland, ShopRite serves more than six million customers each week. Through its ShopRite Partners In Caring program, ShopRite is dedicated to fighting hunger in the communities it serves. Since the program began in 1999, ShopRite Partners In Caring has donated $43 million to food banks that support more than 2,100 worthy charities. As a title sponsor of the ShopRite LPGA Classic Presented by Acer, ShopRite has donated $30 million to local organizations, hospitals and community groups. For more information, please visit www.shoprite.com.