ShopRite and Colgate-Palmolive donate Starlight Fun Center to children's hospital

Starlight Children’s Foundation, Colgate-Palmolive and ShopRite Donate a New Starlight Fun Center to Children’s Hospital of New Jersey at Newark Beth Israel Medical Center
NEWARK, NJ (Dec. 14, 2016) – Starlight Children’s Foundation today unveiled a new state-of-the-art Starlight Fun Center mobile entertainment unit that will brighten the lives of children who are admitted to the pediatric emergency room at Children’s Hospital of New Jersey at Newark Beth Israel Medical Center. The gift was made on behalf of ShopRite stores in the Northeast as part of a $500,000 donation from Colgate-Palmolive that will place more than 40 Starlight Fun Centers in pediatric facilities across the US.
Powered by the latest WiiU system from Nintendo, the Starlight Fun Center offers online access to family friendly video games, movies, documentaries, educational content and streaming television programs. Fun Centers roll anywhere indoors to provide seriously ill or injured children and their families with the healing power of play through hours of fun, distraction and a much-needed sense of normalcy while in the hospital.
“For more than 20 years, Starlight Fun Centers have transformed the hospital experience for sick kids and their families by providing moments of joy and happiness during stressful times,” said Samantha Martinez, Director of Programs for Starlight. “We are so grateful to our longtime partners at Colgate-Palmolive and the incredible team at ShopRite for donating a Starlight Fun Center to the kids and families supported by our community partner Children’s Hospital of New Jersey at Newark Beth Israel Medical Center.”
"ShopRite is thrilled to partner with Colgate and Starlight Children's Foundation to bring this unique mobile entertainment unit to the Children's Hospital of New Jersey at Newark Beth Israel Medical Center. We hope the youngest patients in the hospital will feel a little more at home with some of their very favorite video games, movies and TV shows readily available with the Starlight Fun Center," said Neil Greenstein, owner and operator of the ShopRite of Newark.
“We are excited to bring this innovative new fun station to our pediatric patients. Thanks to the Starlight Children’s Foundation, Colgate and ShopRite, we can offer a bit of fun and fantasy to our most vulnerable patients when they need it the most,” said Darrell K. Terry, Sr., President and CEO of Newark Beth Israel Medical Center and Children’s Hospital of New Jersey.
Doctors, nurses, child life staff integrate the Starlight Fun Center into physical therapy and other treatments often reducing the need for pain medication, shortening hospital stays and enhancing the overall healing experience for children.
For more information about the Starlight Fun Center or any of the other entertainment, educational or technology programs offered by Starlight, please contact Samantha Martinez, Director of Programs, at or 424-245-3665.
About Starlight Children’s Foundation
Starlight’s mission is to brighten the lives of seriously ill children and their families by turning pain, fear and stress into laughter, fun and joy – because a sick kid is still a kid at heart. Founded in 1982 by Peter Samuelson and Emma Samms, Starlight has helped more than 60 million sick children in the US, Canada, Australia and the UK by providing programs that offer the best in entertainment, education and innovative technology. Steven Spielberg serves as the organization’s Chairman Emeritus. Learn more at and follow Starlight on Instagram and Facebook at /StarlightChildrensFoundation and on Twitter @StarlightUS.
About Colgate-Palmolive
Colgate-Palmolive is among the world’s most trusted and recognized brands, serving hundreds of millions of consumers across over 220 countries. For more than 200 years, Colgate-Palmolive has been developing and selling products focused on Oral Care, Personal Care and Home Care. The company sells its products in the United States under brand names such as Colgate, Palmolive, Irish Spring, Speed Stick, Softsoap, Ajax, Fabuloso and Suavitel. 
About ShopRite
ShopRite is the registered trademark of Wakefern Food Corp., a retailer-owned cooperative based in Keasbey, NJ, and the largest supermarket cooperative in the United States.  With more than 260 ShopRite supermarkets located throughout New Jersey, New York, Pennsylvania, Connecticut, Delaware and Maryland, ShopRite serves more than six million customers each week.  A long-time supporter of key community efforts, ShopRite is dedicated to fighting hunger in the communities it serves.  Through its ShopRite Partners In Caring program, ShopRite has donated $40 million to 2,000 worthy charities and food banks since the program began in 1999.  As a title sponsor of the LPGA’s ShopRite Classic, ShopRite has raised nearly $30 million for local organizations, hospitals and community groups.  For more information, please visit
About Children’s Hospital of New Jersey at Newark Beth Israel Medical Center
Children’s Hospital of New Jersey (CHoNJ), at Newark Beth Israel Medical Center, cares for children from birth through adolescence, with more than 30 specialized pediatric services including New Jersey’s largest Valerie Fund Children’s Center for Cancer and Blood Disorders; and the Children’s Heart Center that offers a complete range of medical and surgical treatments for the most complex cardiac abnormalities. Children’s Hospital of New Jersey also includes a Neonatal Intensive Care Unit and a Level IV Regional Perinatal Center that offers New Jersey’s only Extracorporeal Membrane Oxygenation (ECMO) therapy; and the highest level of intensive care for both mothers and newborns.