New ShopRite of Bethlehem to Open Thursday July 30

July 20, 2015

Ribbon cutting scheduled for 10 AM

Bethlehem, PA (July 20, 2015) – ShopRite® announced today that its newest store in Bethlehem will celebrate its opening on Thursday, July 30, 2015 with a ribbon cutting ceremony scheduled for 10 AM.
Media are invited to an 8:30 AM preview of the store before the doors open at the 10 AM event.
Located in The Shops at Madison Farms on Freemansburg Avenue, the new ShopRite of Bethlehem will be owned and operated by ShopRite of Hunterdon County, a family-owned business that currently owns and operates three additional ShopRite stores in New Jersey and one in Yardley, PA.
To commemorate the opening, the Colalillo family will also make a special donation to Second Harvest Food Bank of the Lehigh Valley at the event.
“For more than sixty years, it has been our family’s mission to provide our customers with a great place to shop and our associates with a great place to work,” said Joseph Colalillo, second generation grocer and president of ShopRite of Hunterdon County. “We are very excited to extend this commitment to the Bethlehem community with the opening of this new store.”
At 68,000 square feet, the new, state-of-the-art ShopRite of Bethlehem will offer a broad array of groceries and fresh produce, as well as several services that ShopRite customers have come to expect including: a pharmacy; a from scratch fresh bake shop featuring store made bread, donuts and pastries; an onsite cake decorator; fresh meat cut to order; a floral department; fresh seafood delivered daily; a wide selection of craft beer and a catering coordinator to help customers with all of their entertaining needs. The store will also feature a broad selection of natural and organic products in every department.
Customers can also enjoy a wide selection of freshly prepared meals from a hot buffet bar, entrées and gourmet delicacies to take home and call their own or enjoy at the in-store café with seating for more than 60 guests. The prepared foods offerings will also include a Mediterranean olive bar, Chinese specialties, a freshly made sushi bar and cheeses from around the world.
As a part of a commitment to helping customers live happier, healthier lives, the ShopRite of Bethlehem will have an on-site dietitian who will offer free consultation, store tours or meal planning to customers. The store will also offer ShopRite from Home®, a convenient online shopping service where customers can place their order online, have it personally shopped for them and then picked up in-store or delivered to their homes.
An additional feature for busy customers will be Scrunchy’s Playhouse, a free onsite childcare facility where children can play in a fun and safe setting while their parents shop.
Built from the ground up, the ShopRite of Bethlehem will be outfitted with the latest energy-saving and sustainable technologies in refrigeration and lighting, including glass doors on the dairy and freezer cases, LED and T-8 lighting and environmentally-friendly refrigerant systems.
About ShopRite of Hunterdon County
Led by second generation grocer Joseph Colalillo, ShopRite of Hunterdon County has been a family business for more than 60 years. The company currently owns and operates ShopRite stores in Greenwich Township, Flemington and Clinton, NJ, as well as ShopRite of Yardley and Bethlehem in Pennsylvania.
About ShopRite
ShopRite is the registered trademark of Wakefern Food Corp., a retailer-owned cooperative, based in Keasbey, NJ and the largest supermarket cooperative in the United States.  With more than 250 ShopRite supermarkets located throughout New Jersey, New York, Pennsylvania, Connecticut, Delaware and Maryland, ShopRite serves more than six million customers each week.  A long-time supporter of key community efforts, ShopRite is dedicated to fighting hunger in the communities it serves.  Through its ShopRite Partners In Caring program, ShopRite has donated $38 million to 1,700 worthy charities and food banks since the program began in 1999.  As a title sponsor of the LPGA’s ShopRite Classic, ShopRite has raised more than $27 million for local schools, hospitals and community groups.  Progressive Grocer named ShopRite its 2011 Retailer of the Year and Supermarket News awarded ShopRite its 2011 Retail Excellence Award.  For more information, please visit

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