LIMITED-EDITION HONEY NUT CHEERIOS BOX FEATURES BLOGGERS IN CARING

January 27, 2010

ShopRite Partners In Caring and General Mills Recognize Local Bloggers Who Raised Awareness of Hunger

Edison, NJ (January 27, 2010) – Many of us have heard the expression “pay it forward,” but ShopRite’s community-based hunger-fighting charity, ShopRite Partners In Caring, applied this theory in a new way. For the first time, ShopRite and General Mills teamed up with online influencers and invited them to become Bloggers In Caring, to spread the word about food insecurity and inspire their readers to help fight hunger.

As part of the Blog It Forward To Fight Hunger campaign, a program designed to increase hunger awareness, bloggers were asked to engage their audience in a conversation about hunger. For every comment on a blogger’s post, up to 30 comments, ShopRite and General Mills pledged to donate one box of cereal to a local food bank.

More than 80 bloggers participated in the Blog It Forward To Fight Hunger campaign, resulting in a donation of 3,000 boxes of cereal to local food banks in ShopRite’s trading area of New Jersey, New York, Pennsylvania, Delaware, Connecticut and Maryland. To honor their participation, each of the bloggers is featured in a photo mosaic on a special-edition Honey Nut Cheerios box, now available exclusively at ShopRite stores.

“We are grateful to all the bloggers who joined Bloggers In Caring,” said Christine Magyarits, ShopRite Partners In Caring spokesperson. “Their willingness to share their thoughts and engage their readers in the hunger-fighting cause helps to elevate the awareness level of those at risk of hunger in our communities.”

For more information or to learn how you can help, please visit www.shopritepartnersincaring.org.

Participating Bloggers In Caring:

New Jersey:

Alison Bermack, Cooking with Friends; Brandi Best, Life with 5 Monkies and 1 Ape; Alicia DiFabio, Welcome to My Planet; Bill Cleary, Cleary’s Notebook; Jennifer Colgan, Kids and a Keyboard; Chrissi Coppa, Gaga Goodies; Jacqueline DePinto, Lucky June; Melissa Gaffney, Sable Minded; Lisa Grant, Jersey Girl Cooks; Valerie Gray, Mom Knows It All; Helen Hoefele, Figmentations; Michelle Jacklett, A Happy Hippy Mom; Jessica Keipper, Life as a Mrs.; James Marsden, My Blogs 4 U; Debbie Marsden, My Blogs 4 U; Patricia Marsden, Here and There; Hilary Morris, Mrs. Mo’s New Jersey Website; Elizabeth Norton, Cape May Blogger; Joe Palazzolo, Joe’s Journal; Heather Pare, Hangry Pants; Mira Park, Mira Best; Jason Perlow, Off the Broiler; Katja Presnal, Skimbaco Lifestyle; Monica Puri Bangia, Sharing Plate; Tracy Reinhardt, The Crazy Suburban Mom; Alma Schneider, Take Back the Kitchen; Deborah Smith, Jersey Bites; Bay Staley, Queen Mother Blog; Heidi Trammell, Over the Top Momma; Lois Whittaker, Goodies for Mom

New York:

Maya Assis-Ergi, Gemini Girl; Leslie Brand, The Whole Plate; Brandy Clabaugh, Nutmeg Nanny; Kimberly Coleman, Mom in the City; Onica Cupido, Blasian Baby Notes; Kristina Daniele, Mom on the Rise; Jennifer Desrochers, Momma D and Da Boyz; Maria Gagliano, Maria’s Space; Faith Gorsky, Thought 4 Food; Linda Grant, New York City Single Mom; Casey Halladay, Pine Plains; Kelcey Kintner, Mama Bird Diaries; Issa Mas, Single Mama NYC; Amy Oztan, Selfish Mom; Lisa Perez, New York Chica; Felicia Battle, Reign of the Girl-Child; Christine Schettig-Sargent, Live Laugh Love and Bloggings; Valerie Russo, Literanista; Cindy Siplis, Family Ties and Growing Pains; Stephanie Snow, Steph Chows; Kimberly Vetrano, She Scribes; Wendy Wallach, It’s Really Only a Purple World

Maryland:

Melinda Babiak, Look What Mom Found… and Dad Too; Robert Babiak, Look What Mom Found… and Dad Too; Lara DiPaola, Chicken Nuggets of Wisdom; Michelle Helferich, Big Blueberry Eyes; Rose Huber, On a Lobster Placemat; Erin Kewer, Words from a Busy SAHM; Jessica Lemmo, Adventures in Baltimore Restaurants; Angela Marion, A Simple Kind of Life; Heather McAllister, Adventures Across a Sea of Blue; Janine Nickel, Twofer Mom; Brooke Pircher, Wee Shenanigans; Ellie Pongratz, A Little of This and A Little of That; Rebeca Shackleford, All Vegged Out; Keonte Smith, Mommy2K

Pennsylvania:

Staci Albright, Momma’s Gone Over the Wall; Melissa Angert, Girly Mama; Anne Coleman, Cooking with Ann; Melinda Fathel, Melinda Joy; Kristie Finnan, Mommy’s High Heel Shoes; Jocelyn French, My Irish Twins; Henrietta Newman, A Hen’s Nest; Sarah Peppel, Genesis Moments; Devon Weaver, Mama Cheaps

Connecticut:

Amy Bowman, View from the Passenger’s Seat; Courtney Hutson, One Bored Mommy

Delaware:

Shannan Powell, From Cribs to Car Keys

Bloggers outside ShopRite’s trading area joined the efforts as well, reaching audiences in Massachusettes, Ohio, West Virginia and Wisconsin.

Massachusetts:

Andrew Bennett, Ben Spark

Ohio:

Amy Deal, From Bottle 2 Box

West Virginia:

Joanne Duffy, Barely Domestic Mama

Wisconsin:

Shannon Henry Kleiber; Cooking with Friends


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