INTRODUCING POTLUCK – ShopRite’S FIRST-EVER BLOG PANEL

February 01, 2011

An Exclusive Group of Food and Mom Bloggers Gather Together as ShopRite’s New Potluck Panelists to Experience the ShopRite Private Label Product Line

Keasbey, NJ (February 1, 2011) – ShopRite is giving new meaning to the word “Potluck” with the introduction of their first-ever blog panel, Potluck…Everyone Brings Something to the Table. Potluck, an online blog launched on ShopRite.com, is a community of writers who will post recipes, reviews and cooking demonstrations using ShopRite Private Label products.

ShopRite’s Potluck panelists share a passion for food and are eager to share their opinions on ShopRite private label products with their online communities. The panelists are located in each of ShopRite’s trading areas – New York, New Jersey, Pennsylvania, Maryland, Connecticut and Delaware.

“Potluck is a first for ShopRite and we are extremely excited to have this group share their perspectives on new products, food, cooking and shopping with our customers,” said Karen Meleta, ShopRite spokesperson. “Our Potluck panelists are a fantastic group of individuals, each with their own voice and unique point of view. It’s wonderful to see their enthusiasm for being part of our panel.”

Each month the Potluck panelists will sample a selection of products from ShopRite’s Kosher, Auténtíco, Organic, Specialty Imported or Private Label collections so that they can create their own recipes or share something new with their readers. .

The Potluck panelists will be invited to attend exclusive events, such as the ShopRite-sponsored Grand Tasting at the New York City Wine and Food Festival, the ShopRite LPGA Classic, new store openings, and community events hosted by ShopRite.

The Potluck panelists will share their unique voices and genuine approaches with posts on the Potluck blog (http://blog.shoprite.com/), including their opinions on ShopRite private label products, original recipes, tips and their experiences at exclusive Potluck events.

For more information on Potluck and the panelists, please visit: http://blog.shoprite.com/


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