November 06, 2014

Colgate and ShopRite partnered with TerraCycle to Build Prize Playground From Recycled Oral Care Waste        

JERSEY CITY, N.J., (October 27 , 2014) – BelovED Community Charter School of Jersey City is the winner of the Recycled Playground Challenge, courtesy of Colgate, the global oral care leader; ShopRite, which has more than 250 stores in the Northeast; and recycling pioneer TerraCycle®. The three year old school has won a brand-new recycled playground made from oral care waste. 
BelovED Community Charter School earned a total of 178,303 Playground Credits by recycling waste and through online voting to win the contest. The playground, which was built using recycled toothbrushes, toothpaste tubes and floss containers collected through the Colgate® Oral Care Brigade® program, will be unveiled at a ceremony November 4, 2014 at 9:00 in the morning. Jersey City Mayor Steven Fulop; city officials; Colgate, ShopRite and TerraCycle representatives; school board members and students of BelovED will all be present to celebrate the unveiling. 
The Recycled Playground Challenge launched in ShopRite stores March 2014 as a way to engage schools throughout New York, New Jersey, Pennsylvania, Delaware, Connecticut and Maryland to participate in the Colgate® Oral Care Brigade, a free recycling program operated by Colgate and TerraCycle. During the contest window, participating schools earned Playground Credits for each shipment of empty toothpaste tubes, floss containers and toothbrushes sent to TerraCycle by June 30, 2014 and earned additional Playground Credits by encouraging parents and teachers to vote online.
“On behalf of Colgate, I am pleased to congratulate the students, parents and faculty of BelovED Community Charter School on winning the Recycled Playground Challenge,” said Justin Skala, President, North America and Global Sustainability, Colgate-Palmolive. “The effort and enthusiasm they put into protecting the environment has truly made a difference and we hope the new playground will bring smiles to students in Jersey City for years to come.” 
“Our family ShopRite has been serving Jersey City for more than 60 years,” said Lawrence Inserra, president of Inserra Supermarkets, which owns the ShopRite of Metro Plaza in Jersey City. “A dedication to the communities we serve and a commitment to being a good neighbor are at the very core of my family’s mission. We are thrilled that the winner of this beautiful new playground is so close to home and we look forward to congratulating the students of BelovED at the upcoming unveiling.”
The Colgate® Oral Care Brigade is an ongoing activity, open to any individual, family, school, organization or community group.  For each piece of waste sent in using a pre-paid shipping label, they earn money toward donations to the school or charity of their choice.  To learn more about the Oral Care Brigade, please visit
About Colgate-Palmolive
Colgate-Palmolive is a leading global consumer products company, tightly focused on Oral Care, Personal Care, Home Care and Pet Nutrition. Colgate-Palmolive sells its products in over 200 countries and territories around the world under such internationally recognized brand names as Colgate, Palmolive, Mennen, Softsoap, Irish Spring, Protex, Sorriso, Kolynos, elmex, Tom's of Maine, Sanex, Ajax, Axion, Soupline, and Suavitel, as well as Hill's Science Diet and Hill's Prescription Diet. For more information about Colgate-Palmolive's global business, visit the Company's website at To learn more about Colgate Bright Smiles, Bright Futures®, Colgate's global oral health education program, please visit
About ShopRite
ShopRite is the registered trademark of Wakefern Food Corp., a retailer-owned cooperative based in Keasbey, NJ, and the largest supermarket cooperative in the United States.  With more than 250 ShopRite supermarkets located throughout New Jersey, New York, Pennsylvania, Connecticut, Delaware and Maryland, ShopRite serves more than six million customers each week.  A long-time supporter of key community efforts, ShopRite is dedicated to fighting hunger in the communities it serves.  Through its ShopRite Partners In Caring program, ShopRite has donated $35 million to 1,700 worthy charities and food banks since the program began in 1999.  As a title sponsor of the LPGA’s ShopRite Classic, ShopRite has raised more than $27 million for local organizations, hospitals and community groups.  Progressive Grocer named ShopRite its 2011 Retailer of the Year and Supermarket News awarded ShopRite its 2011 Retail Excellence Award.  For more information, please visit
About TerraCycle
TerraCycle, Inc. is an international upcycling and recycling company that takes difficult-to recycle-packaging and turns it into affordable, innovative products.  Founded in 2001, TerraCycle is the world’s leader in the collection and reuse of non-recyclable post-consumer waste, working with more than 40 major brands globally to collect used packaging and products that would otherwise be destined for landfills. TerraCycle repurposes that waste into new, innovative materials and products that are available online and through major retailers. The waste is collected through TerraCycle’s Brigade programs, which are free fundraisers that pay for every piece of waste collected and returned. For information on how to join a TerraCycle Brigade and on purchasing TerraCycle products please visit


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